Consistency. This is on of the pillars of branding and it’s usually one of the hardest things to achieve. At some point, we’ve all made stylistic choices in our graphics that don’t necessarily fit with the rest of our visual narrative. It happened to us during the process of creating our subscriber badges.
In the end, we were able to correct our course and the final product was exactly what the channel needed.
Experimenting is great when you’re starting your project, but when it comes to consolidating our initial set of brand items, it’s important to start laying down a foundation to create your brand’s visual landmarks.
Pro tip: Identify which graphic element has the highest visual hierarchy and says the most about your brand.
In the case of StarCraft streaming, there are two items that set the tone for the entire set of graphics because of how rich they are stylistic elements as well as in information display: the console overlay and the lobby overlay (also known as out game view) and the console or in game overlay. These two pieces tell the whole story of what your brand is all about, both during your broadcast and off of it.
It isn’t just about the logo, it’s also about the streamers and the games that they play. If you specialize in a game, you’ll most likely want some of your graphics to reflect that. Maybe even create something that would fit in the game’s universe.
If you stream variety though, this may not be as important and most of your decisions will gravitate towards a more neutral aesthetic.
Regardless of it, identifying and creating these visual landmarks will help you not just for the present interation but for other iterations to come.
Pro tip: Remember nothing is permanent. The first iteration of your brand is meant to be updated and changed as time goes by. New technologies, new games and the growth of your content will play a critical role in making these decisions: When and how those changes will occur.
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