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Content Creation Lab #3 Brand Development

Consistency. This is on of the pillars of branding and it’s usually one of the hardest things to achieve. At some point, we’ve all made stylistic choices in our graphics that don’t necessarily fit with the rest of our visual narrative. It happened to us during the process of creating our subscriber badges.
In the end, we were able to correct our course and the final product was exactly what the channel needed.

Experimenting is great when you’re starting your project, but when it comes to consolidating our initial set of brand items, it’s important to start laying down a foundation to create your brand’s visual landmarks.

Stream Graphics – The Chocodile

Pro tip: Identify which graphic element has the highest visual hierarchy and says the most about your brand.

In the case of StarCraft streaming, there are two items that set the tone for the entire set of graphics because of how rich they are stylistic elements as well as in information display: the console overlay and the lobby overlay (also known as out game view) and the console or in game overlay. These two pieces tell the whole story of what your brand is all about, both during your broadcast and off of it.

Stream Graphics – Loginn

It isn’t just about the logo, it’s also about the streamers and the games that they play. If you specialize in a game, you’ll most likely want some of your graphics to reflect that. Maybe even create something that would fit in the game’s universe.
If you stream variety though, this may not be as important and most of your decisions will gravitate towards a more neutral aesthetic.

Regardless of it, identifying and creating these visual landmarks will help you not just for the present interation but for other iterations to come.

Pro tip: Remember nothing is permanent. The first iteration of your brand is meant to be updated and changed as time goes by. New technologies, new games and the growth of your content will play a critical role in making these decisions: When and how those changes will occur.




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Content Creation Lab #2

If you haven’t read the first part of this series, make sure to check it out here.


I assume by now, you’ve been pondering your project long enough. You answered the questions and did your research. You’re probably already browsing through Reddit looking for the best stream setups, configurations, and equipment.

Now, the question is, “should I design something for myself? or should I let someone else do it for me”?

This is an important question to answer. I can say from personal experience that designing for myself back when I started Grizzly Gaming was extremely gratifying. It gave me a sense of ownership that is unique to creation but this is not for everyone to do.

If you choose to design for yourself, chances are the process will happen naturally (especially if you read the first installment of the Content Creation Lab). If it doesn’t, though, there are always some common places that we can search for clues as to what’s going on:

1.- Doodle like you’ve never doodled before.

Before designing the logo for Grizzly Gaming, I went through a myriad of sketches and doodles. There are a couple of reasons for this:
1.- Create different options for yourself to choose from.
2.- Flesh out an idea that’s already very clear in your mind.

Regardless of what your motives may be, going through this process can help you boost your confidence in what you’re creating.

Pro Tip: Always keep your sketches in one place. Doodles of the past can be the great ideas of the future. Personally, I like to use sketchbooks but I sometimes will use loose sheets of paper. Set aside a folder or binder to keep them safe. Revisit your sketches from time to time to find any hidden gems of the past of just for inspiration.

Esports Logo

2.- My obsession with perfection gets in the way of me moving forward.

If you’re already starting to sweat, take a deep breath. This happens to a lot of people. Demanding excellence from yourself can be beneficial to the process of developing a strong work ethic. But being too hard on yourself can also lead you to kill your project before it even seeing the light of day.

One of the things that took me the longest about starting my stream, was overcoming my insecurities with regards to the quality of the content I had to offer and the quality of the skills I had at the time.

Once I started though, things began to move forward quite fast. I got my first donation not long after I started streaming, my viewership started to grow and I also made new friends.

“Obsessions make my life worse but my work better”, is one of my favorite quotes of all time. But I don’t take it as a motto, but rather as a warning to keep my obsession with perfection in check in order to be able to move forward with my projects. Allow yourself to make mistakes.

Let’s all make a conscious effort to live a little…

Pro Tip for: For some people, validation from others is very important in order to make decisions and empower their vision. But don’t just go out on the streets asking random strangers. Ask your viewers and community members, as well as mentors and other professionals that you trust and could point you in the right direction. (Hit me up on Discord for input or feedback on your project!)

3.- What if I’m not ready?

Committing to a logo can be nerve-wracking to some. It’s ok to postpone this part of the process. Getting comfortable on camera, learning to speak fluently while you grind through ranked play and testing out your gear are much more important things than having a logo so, take your time! And revisit that idea when the time is right. It will come!

In the next installment, we’ll discuss how to create a consistent brand throughout all of your social media outlets, broadcasting channels and even apparel.



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