Skip to content

Content Creation Lab #4 An Important Decision

At some point in time, about ten years ago, the term “branding” started gaining traction. As it evolved, a lot of companies jumped on the hype train and started “branding” absolutely everything in their company. T-shirts, notebooks, bottles, coffee mugs, pencils.

How many times did you see these templates in a graphic design portfolio? Probably, a lot. How many times did you actually see said company use any of the branded items. Probably, very few in comparison.

Nowadays, the internet is plagued with ready to use templates and graphics to start basically any type of project.

This has enabled creators to get started with a professional look right out the gate. But bypassing the creation of a brand can have downsides you should be aware of when choosing what the right graphic design solution is for you.

The Pros

Templates and ready to use assets are, for the most part, created by top tier professionals in graphic design. There is little to no learning curve in order to use them effectively and have a high enough quality to be up to par with most of what’s out there. This helps creators cut time and costs when it comes to launching their content and helps them devote more of their time to content production itself.
For creators building a brand off of themselves, some of these solutions can prove ideal, since whatever graphics they choose to use are secondary to the development of their own online personality, personal development and charisma.

If you’re trying out content creation for the first time and you’re still not sure about whether or not this will become a thing in your life, then this is probably the best route to take.

Lots of streamers on Twitch were well-known and respected way before they slapped fancy graphic design on their broadcasts. So, who cares if we’ve seen their overlays before on a smaller streamer’s channel? In a different color scheme? Or if they have graphics at all. Right?

Well, yes and no.

The Cons

A lot goes into building a brand as a streamer and content creator on Twitch and it has very little to do with the amount of people who watch you. Contrary to popular belief, brands are brands before anyone knows about them. Some of the most successful brands in esports owe their success to a consistent and determined effort to build a solid reputation and this process starts from day one.
This consistency is heavily reliant not only on the people behind it but also, on things that an audience, followers and supporters can experience; visual design, the tone in communication, the quality of the content.

Every single aspect of it is a key part of the brand’s identity.

Creating a brand from scratch involves making a lot of the decisions that help shape its future.
Even if you fast track this part of the process with pre made assets, these decisions will eventually need to be addressed.

In the next installment, we’ll dive into the process of rebranding. What happens as your brand ages?





Support us on Patreon and get exclusive perks like monthly branding consultations!

Content Creation Lab #3 Brand Development

Consistency. This is on of the pillars of branding and it’s usually one of the hardest things to achieve. At some point, we’ve all made stylistic choices in our graphics that don’t necessarily fit with the rest of our visual narrative. It happened to us during the process of creating our subscriber badges.
In the end, we were able to correct our course and the final product was exactly what the channel needed.

Experimenting is great when you’re starting your project, but when it comes to consolidating our initial set of brand items, it’s important to start laying down a foundation to create your brand’s visual landmarks.

Stream Graphics – The Chocodile

Pro tip: Identify which graphic element has the highest visual hierarchy and says the most about your brand.

In the case of StarCraft streaming, there are two items that set the tone for the entire set of graphics because of how rich they are stylistic elements as well as in information display: the console overlay and the lobby overlay (also known as out game view) and the console or in game overlay. These two pieces tell the whole story of what your brand is all about, both during your broadcast and off of it.

Stream Graphics – Loginn

It isn’t just about the logo, it’s also about the streamers and the games that they play. If you specialize in a game, you’ll most likely want some of your graphics to reflect that. Maybe even create something that would fit in the game’s universe.
If you stream variety though, this may not be as important and most of your decisions will gravitate towards a more neutral aesthetic.

Regardless of it, identifying and creating these visual landmarks will help you not just for the present interation but for other iterations to come.

Pro tip: Remember nothing is permanent. The first iteration of your brand is meant to be updated and changed as time goes by. New technologies, new games and the growth of your content will play a critical role in making these decisions: When and how those changes will occur.




Support us on Patreon and get exclusive perks like monthly branding consultations!